Teimuraz Benidze, Founder of Ice & Instinct

Teimuraz Benidze. — Master Atelier & Private Mixology Tiers

Founder & Flavor Architect

Meet the Alchemist

Four distinct levels of service.

One uncompromising standard, four ways to begin.

The Foundation - a classic cocktail under a brass lamp in a dim speakeasy
I
The Foundation

Impeccable drinks, seamless service.

Perfection in Simplicity - an ice-cold Martini in a dim speakeasy
II
Perfection in Simplicity

Timeless cocktails, quiet precision.

Bespoke Design - a sculptural cocktail with dry-ice fog in a dim speakeasy
III
Bespoke Design & Artistry

Signature cocktails, tailored to your story.

Omakase Improvisation - a lone cocktail with rising vapor in a dim speakeasy
IV
Omakase Improvisation

No menu. Unrepeatable moments.

II · The Sequence

How does it work.

Five steps from your first message to the last pour of the night.

  1. 01

    Choose your tier

    Review the four programs above — Seasonal, Signature, Bespoke, or Omakase. Each one is a complete evening, not a menu item.

  2. 02

    Send the brief

    Date, space, guest count, and any notes on tone. A private quote arrives within one business day. $500 holds the date.

  3. 03

    Concierge coordinatesRequired

    This is not optional. For every INSTINCT booking, specialty ice is sourced and delivered through us — Michelin-level suppliers, billed at cost. We also align on glassware, bar placement, and the rhythm of the evening.

    Open Concierge
  4. 04

    We arrive first

    The team is on site 45 minutes before guests. Bar is built, tools are staged, ice is in. By the time your first guest walks in, the room is ready.

  5. 05

    The evening runs

    Every cocktail is made to order, in real time, in front of the room. We close the bar clean and leave nothing behind but the impression.

III · The Team

Who shows up.

Not a staffing agency. Not a substitute. Two people who have done this a hundred times and will do it the same way for you.

01

Teimuraz BenidzeFounder · Flavor Architect

Every INSTINCT booking is led by Teimuraz personally. Not a representative. Not a substitute. The same person who designed the tier, who sources the ice, who reads the room.

02

The BarbackPreparation · Precision Support

A trusted barback runs mise en place and keeps the station clean so nothing breaks the rhythm of the evening. Invisible to guests, essential to the craft.

Beforeyou ask.

The honest answers, plainly given.

  • Which tier is right for my event?

    It depends on the mood and the room. Seasonal is for intimate gatherings of up to 20 guests wanting impeccable classics. Signature is a curated solo performance with a set menu. Bespoke is built around your theme, palette, and guest profile. Omakase is a fully improvised no-menu experience — tell us the night and we design it live. Tell us the date and guest count and we will guide you.

  • Is alcohol included in the price?

    No. The tier price covers craft, service, tools, and bar setup. You may provide spirits and wine yourself, or we purchase on your behalf at supplier cost with full receipts — no markup.

  • Who provides the ice, and why does it matter?

    For every INSTINCT booking, specialty ice is sourced and delivered through us — Michelin-level suppliers, billed at cost. We cannot control quality or the integrity of the cocktail if the ice is not ours. This is coordinated through the Concierge and is not optional.

  • What does the Concierge coordinate?

    Ice sourcing, curated glassware, bar rental placement, and the rhythm of the evening are all aligned in advance through the Concierge — billed at supplier cost. For Bespoke and Omakase, the Concierge also guides optional enhancements: signature crystal, tableside theatre, or specialty spirits.

  • Can the menu be customized, and do you offer non-alcoholic options?

    Yes to both. Every tier menu is tailored to your taste, dietary needs, and occasion. A full zero-proof program is available so every guest is served with the same precision and care.

  • How far ahead should I book?

    Two or more weeks is ideal. Shorter timelines are sometimes possible — ask, and we will tell you honestly what we can do.

  • How does the deposit and cancellation work?

    A flat $500 deposit reserves your date; the balance is due before the event. Cancellations more than 14 days out receive a full deposit refund. Within 14 days, the deposit is non-refundable but transferable to a future date within 12 months. Within 48 hours of the event, the full booking value is due.

Find the tier that fits the night.

From an intimate table to a full celebration, each tier is a complete evening. Tell us which fits yours.

By appointment onlyNew York Metropolitan AreaEst. 2024